In our first iteration, we started with a simple two image illustration which showed the two types of ingredients present in Vefemin hair oil viz. 12 types of cold pressed oils and 10 nutritive ingredients.
We modified the above two images to make the details more readable.
The above (step 2) approach was considered inadequate. It was felt consumers will not understand the benefit of these very many ingredients. Thus, we introduced the 3-fold action by which the hair oil controls hair fall: it protects, nourishes and fortifies the hair.
The above thoughts were arranged in a logical sequence and the names of the 12 cold pressed oils omitted.
Brainstorming by our team with the manufacturer revealed that the mix of 12 cold pressed oils being used in Vefemin is somewhat unique - for three separate reasons - they were imported, difficult to use and never before used in hair oil. This was shown visually as above.
Also, icons were created to show the many separate virtues of Vefemin e.g. 100% vegan, preservatives-free and mineral oil-free.
An alternate layout was created to see whether this would make for more appealing communication.
The layout used in step 5 above was preferred to the one in step 6. The need was felt to showcase one more important property of the hair oil viz. that it’s oil ingredients are present in an ideal ratio.
A more interesting way was found to communicate the ‘ingredients mixed in ideal ratio’ promise.
The final infographic with detailed 5 layered communication can be seen here.
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