In 2007, Rohit, our CEO, who had previously worked in the Internet and FMCG industries, among others, set up the digital marketing department at global education company Aptech Ltd. It was one of the earliest such departments. It became fairly successful, straddling 13 businesses of the company. It helped grow the company's sales significantly. Based on this experience, when an opportunity arose in August 2010, he and another team member set up Interskale Digital Marketing and Consulting. Read the case study.
The company commenced operations with just one client, in an office space in the western suburb of Goregaon, Mumbai. Five years later we moved to more centrally located premises in Mumbai's suburb, Andheri.
Our founders track record in digital marketing for education helped us initially acquire a few education clients. Later, we tasted similar success with health care. Today we work across sectors.
We have been an active Google Partner agency and have worked with over 50 clients on Google Ads. In 2017, we won Google's Race to Prague contest with Google, entitling some team members to an all expenses trip to Prague.
We recruit the best of people from different disciplines. For our creative team, we have recruited regularly from Mumbai's premiere design school, Sir JJ Institute of Arts and for digital marketing, we participate in campus placements at MBA institutes and select the most suitable talent .
The name is coined from Inter = Internet & skale = scale-up. The name thus reflects the company mission.
Our company name is Interskale Digital Marketing and Consulting. We are not a media company selling you advertising and services. Nor are we just a technology solutions provider
Today, we have come a long way. We have worked with 100+ organizations across diverse sectors, here are some of them. Increasingly, we work as a strategic marketing partner to our clients, devising strategies, building brands and delivering high ROI for the digital marketing spends.
Here is a short interview on leadership with Rohit, our founder-CEO.
And here is an earlier interview on how and why he set up Interskale.
He blogs on The Interskale blog, our blog on “little known digital marketing issues.” He earlier blogged on marketing and Internet issues at Marketers Kaleidoscope.
Rohit has written an anecdote on his own experience - early in life, starting from his college days - in making a career choice. This forms part of a book of 19 anecdotes by senior business professionals.
You can read Rohit's anecdote here. You can buy the book here.
In addition to managing digital marketing at Interskale, being a professional marketer, for a handful of select organizations, Rohit provides marketing consulting. See his consulting profile.
