Background
The founders of Interskale, prior to starting the company, earlier set up and ran a large and successful digital marketing department at global education company Aptech.
Over about 3 years, digital marketing was built into an important business channel. Several digital transformation initiatives were also undertaken. Google India rated Aptech as the largest and most pioneering digital marketing initiative in the education sector. Major business benefits were seen.
The interesting thing is, this all happened way back in the years 2007-2010. This then is the story of digital marketing at Aptech over those 3 years, presented in 8 parts…
Brands worked with
Digital marketing was deployed across 13 businesses, both B2C and B2B, across 5 countries.
Major areas of work
- Digital strategy
- Brand-building
- Customer acquisition
- Distribution expansion
- Social media and collaboration
