Background
SHY-NM is India's first bioactive toothpaste for sensitive teeth. While the toothpaste was among the first in the sesnsitive toothcare segment, it has faced competition from larger FMCG players. The earlier website was old style and did not appeal tpo today's young consumer.
What we did
We created a youthful look that could appeal to today's millenials. We also created informative banners to communicate the benefits of the toothpaste. Further, illustrations were created to depict the scientific action/ USP of SHY-NM. A simple online buying (e-commerce) option was also provided.