Background
Casita.com is a student accommodation online marketplace that helps university students find accommodation overseas, across study destinations such as the UK, Australia & U.S. Students can choose and book accommodation from anywhere.
Since the global volume for student housing searches is high, Casita wanted to improve its rankings in Google Search, there by attracting more traffic to its site and more room bookings.
What we did
- Website and SEO audit
- Analysis of rankings against 15,000+ keywords to prioritize on which keywords to focus
- Website technical issues identification and fix
- Deployment of more relevant and impactful images
- Redesign of key pages and menu for improved UI/UX – wireframes and jpegs
- Content (language and grammar) audit
- Content strategy for the website
- Recommendations for on-page SEO
- Dozens of recommendations generated – 1-2 reports a week over a year
- Several recommendations required execution by Casita’s tech team. We duly monitored, did quality audit and gave okay.
Results
Improved visual appeal, mobile speed
Improvement month on month in number of Google searches (impressions) in which Casita website was seen.
Improvement month on month in average search engine ranking position.
In a competitive market, we showed to client that the way to improve rankings was to focus on a group of keywords that was not earlier their priority.
