Tea Trails

Background

Tea Trails is a restaurant café chain. They came to us looking for a ramp-up in the number of cafes in operation. They were then present in only a few leading cities in India.

What we did

• We revamped the company website. You may take a look at the revamped website here. We added content and made the website visually attractive, in line with what was required for a food services brand. You can learn more about this website work here.
• We implemented SEO on the website.
• We created and ran online campaigns on Google Search, Google Display Network and Facebook Ads. Innovative targeting was used to increase the advertising footprint.
• An effective landing page was created.
• The leads were shared location-wise with the client’s all-India team - through Interskale’s Lead Management System.
• SMS alerts for the leads were sent to the client’s team.
• We introduced campaigns not just for franchisees but also for master franchisees.

Results

As a result of the continuous innovation in the campaigns and our brand building efforts through the website, the number of leads generated increased from 5/day on month 1 to 15/day in later months, while the ad cost per lead decreased.

Interskale’s lead management system was chosen as the lead follow-up tool for all leads of Tea Trails, both online and offline leads.

We received compliments from the client for our work.