Let’s Meat

Background

Let’s Meat is a food retail start-up with operations in North India. It was required to create cost-effective brand awareness and build interest for the company’s non-veg food items.

What we did

• We identified an appropriate audience on Facebook and then created a simple but effective campaign which positioned the retailer on six dimensions.
• These ads were served to the target audience by rotation and the build-up – reach and frequency - of the campaign in the given TA was tracked.

Results

The campaign had a low cost per person reached. An increase in online sales was recorded, post the completion of the campaign.