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About this blog

It’s taken us, a digital marketing firm at that – who must know the value of social media more than most people – eight years since we started out, to launch our own blog.

Truth is, in today’s over-communicated world, you need to have something relevant and unique to say. And the time and commitment to make it happen.

This is possible now, so here we are.

Through this blog, we seek to provide our own take on the digital world we see around us. Opinions we express here may not be popularly accepted ones. What we can assure is that they will be truly our own and therefore somewhat different. We talk to people about the Internet and about marketing, two things we are passionate about, day in and day out and therefore have strong views on what’s going on.

Looking forward to an interesting interaction with you, dear reader.

Update as on 05 June, 2021
Many blog posts are now being written by Rohit Varma, our founder CEO.

To know more about his thoughts, you can read his interview on leadership or see this earlier news story on how and why he set up Interskale.

Rohit earlier blogged on marketing and on the Internet at Marketers Kaleidoscope.

You can connect with him on LinkedIn at linkedin.com/in/rohitvarma