The founders of Interskale, prior to starting the company, earlier set up and ran a large and successful digital marketing department at global education company Aptech.
Over about 3 years, digital marketing was built into an important business channel. Several digital transformation initiatives were also undertaken. Google India rated Aptech as the largest and most pioneering digital marketing initiative in the education sector. Major business benefits were seen.
The interesting thing is, this all happened way back in the years 2007-2010. This then is the story of digital marketing at Aptech over those 3 years, presented in 8 parts…
Digital marketing was deployed across 13 businesses, both B2C and B2B, across 5 countries.
We crafted a digital strategy whose execution we monitored.
We were involved in several branding exercises.
We built visually appealing, user-friendly websites.
A wide variety of ad campaigns and landing pages were created and used.
Over 200,000 leads were generated in one year.
A web-based lead management system was created and deployed across
student counsellors (users) in 1100 locations.
Some leads were diverted to a central call centre, set up
by and working under the digital marketing department.
The company is a major franchisor. We used digital marketing to generate a large
number of franchisee enquiries, resulting in new franchised locations such as the above.
Kollam, Panipat, Dharamshala, Thiruvannamalai, Belgaum, Dhanbad
Dimapur, Bangalore – Hebbal, Calicut, Hyderabad, Ghaziabad, Jalandhar, Bangalore - Dasarahalli
Udupi, Panipat, Durgapur, Greater Noida, Nizamabad Hazaribagh, Kolkata
Ghazipur, Jamnagar, Kanpur, Bilaspur, Mumbai - Dadar
Jalandhar, Calicut, Bangalore, Patna, Kaushambi, Beawar, Kapurthala
We ran Facebook contests and You Tube channels. This was in 2008-09.
A blog was created for and run on behalf of the company CEO.
Aptalk, a company intranet, was created and editorially managed by the digital marketing team.
Digital marketing led to the creation of a new business channel for the organization, contributing an estimated 30% to the top line (revenue) alone. 200,000 leads were generated online in a year. 13 businesses across 5 countries benefited from digital marketing.
This success contributed to the birth of Interskale. If digital marketing can benefit one organization such, why not replicate this success elsewhere ?